> For the complete documentation index, see [llms.txt](https://docs.usereach.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.usereach.ai/understand-your-visibility/brand-mentions.md). # Brand Mentions Brand Mentions shows where your brand and competitors appear inside monitored AI responses. ## Mentions Use the Mentions view to understand which prompts and engines name the brand, how it is described, and which competitors appear in the same answer. Open an item to read the response evidence rather than relying only on the aggregate count. ## Comparisons Comparison results focus on answers that evaluate multiple brands. They help reveal the attributes AI engines associate with each competitor and the situations in which one brand is preferred over another. Look for repeated positioning patterns across several prompts before changing messaging or content. ## Ghost citations A ghost citation occurs when an AI engine cites your page but names or recommends another brand. This often means the content is trusted while the connection between the content and your brand is weak. Investigate whether the page clearly communicates: * who produced the content; * what the brand is known for; * which products or expertise support the claim; and * how the page connects to relevant brand and author entities. ## Turn findings into action Use Brand Mentions with [Sources](/understand-your-visibility/sources.md) to separate two problems: * **The brand is absent and the site is not cited:** improve topical authority and distribution. * **The site is cited but the brand is absent:** strengthen attribution, entity clarity, and brand positioning on the cited pages. --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://docs.usereach.ai/understand-your-visibility/brand-mentions.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.